Typically, a 60-90-second video can do a lot of explaining of what a product does and its benefits. Today’s style usually focuses on a graphical design video that runs through the product benefits. These videos are very social-friendly and more engaging than written content.
Recently, advances in animation technology has lowered the overall cost of making animated videos, allowing B2B marketers to use the medium more fully. Videos can be used to illustrate a product benefit or a use case. The move is to have more, shorter videos.
A good script, a professional voice-over talent and background music complete the video experience and work together to make an impactful statement.