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Our Services

OUR SERVICES

The core of what Enough Content does is provide high-quality business-to-business content typically used in marketing efforts to interest a target audience

Our Content,

Your Content

Developed by a former CMO, Enough Content can become your content engine.

With minimal management, we produce content according to your audience’s needs. We have subject matter experts in your industry and apply our rigorous review process to each content asset. Enough Content delivers a mix of today’s most popular content. We’ve created packages of content available on a monthly retainer. Over time, you may find that your audience prefers one style of content over another, and we can adjust our delivery accordingly.

WHITE PAPERS

VIDEOS

EBOOKS

INFOGRAPHICS

ARTICLES

AND MUCH MORE!

WHITE PAPERS

Our white papers are fully-researched documents on a specific topic of interest to your audience.  Some white papers are explanatory of a process others show best practices in a related area.

We’ll work with you to determine the outline for each white paper and the layout goals.  These papers run from light and funny to deeply theoretical in layout depending on the audience and funnel stage. Depending on your needs, we can produce academic style papers through more graphically oriented commercial marketing style papers.

Typically, a 60-90-second video can do a lot of explaining of what a product does and its benefits.  Today’s style usually focuses on a graphical design video that runs through the product benefits. These videos are very social-friendly and more engaging than written content.

Recently, advances in animation technology has lowered the overall cost of making animated videos, allowing B2B marketers to use the medium more fully.  Videos can be used to illustrate a product benefit or a use case.  The move is to have more, shorter videos. 

 A good script, a professional voice-over talent and background music complete the video experience and work together to make an impactful statement. 

VIDEOS

Infographics are popular marketing tools as they focus on one process or subject area and present either a process flow related to the subject or carefully chosen data, displayed in a visually appealing format.  These are good web tools and can impart a bunch of information quickly and easily.

Many times survey data is displayed in an infographic. Numbers make good charts and a well-designed survey can produce any number of interesting stats worthy of highlighting in a graphical form.  Other times process flows adapt to the infographic style.

Infographics, as a visual medium display and transmit data to the audience much quicker than just the written word.  In today’s Nano-second world, the quicker the message is received the better.

INFOGRAPHICS

eBOOKS

eBooks are a popular form of content as they are often more graphical in nature and somewhat more entertaining as a result.  They are sometimes a cross between a white paper and an infographic.  The concept of an eBook also “sells well” as you promote your content.  It’s an important part of a well-thought content strategy.

The same visual advantages of using graphics in an infographic apply to an eBook.  Key pints or important parts of the process can be illustrated in detailed graphics in an eBook format, with ample text explaining the concept nearby.

ARTICLES

Frequent articles and blog posts are critical to a well-rounded content strategy.  They keep new content on your website and give you relevant material for article submissions.  These will focus on a broad range of topics.  Best practices would indicate that at least once a week posting of new content is required.

In addition, articles can be reused as bylined articles for press placement, as one-page branded sheets, in emails, etc.  Guest blogs and third party article posts help bring links to your website and spread your message efficiently.

RESEARCH

To better understand the content needs of your audience, we can execute a survey upfront to determine some of the audience and to make sure the content strategy will resonate with them. We will design and execute a survey to dig into what your audience is looking for and where they go to get it.

BUYER PERSONAS

We can also work with you to develop detailed buyer personas that become central to the content teams target as they work through your content.  The voice, style and length of content can be dictated by your buyer personas.  They are an excellent way to understand and document the specific needs of your audience.