Marketers and content have been partners for decades. During the early days of television, companies that made consumer product got into the content business. Companies that sold laundry detergent suddenly started producing TV shows that would interest their audience and the soap opera was born. Ultimately that business model evolved into specialized television networks producing the content and the soap companies renting time along with the shows.
B2B marketing has followed a similar path, with the stark realization made a few years ago that “all B2B companies are publishers now.” Most marketing departments were not ready for the new task, making content development an ongoing stress for the marketing team. Just like on TV in the fifties, makers of products are back to creating content to interest their audience, this time on the internet.
Enough Content was founded by B2B Marketing experts who realized that the need for reasonably-priced, quality content was universal and would best be solved using specialists in developing content. We may all be publishers, but we’re not all ready to write and produce content.
Enough Content is headquartered in Southern California, in beautiful Newport Beach. Our writers and graphics artists are located around the globe.